Signs are designed visual graphics and symbols which display information to a particular audience and are put on strategic places like streets, outside or inside a building to pass availability of something or to communicate to certain people.
Signs vary in size according to work they are intended to do and as big as banners, murals or billboards can be used for communicating large information and drawings while those small like the name signs, street signs are used for small directory purposes.
Sign carry enough information with them intended to give the receiver enough knowledge of what is being passed through as there is no one for questioning and others can be used for promotional purposes designed to persuade receiver of the merits of a given product or services.
Small signs are used for directory and navigations whereby they indicate distance from one place to another, locations and navigation where else others are for safety and regulatory services and this type give details on what to do incase of an emergency or just regulate like the traffic lights.
Signage is important to any business aimed in expanding as it can be used in branding and for making it visible by the public, prominent and well designed eye catching signs will expose your business to people who might be unaware of it.
Signs help in differentiating you from the competition and build a unique brand and customers will be having a different touch and feel about your products and services as you stand out from the rest.
Signs are the most effective forms of advertisement in marketing and the only cost incurred is only in making and installation alone, no other added or incurred cost unlike other forms of advertisements which require ongoing maintenance or updating and also they reach large audience than any others easily a people can read for themselves.
Unlike advertising or other marketing promotions which only run for a short period of time and very expensive, your business signage will be there doing its work for 24hrsa day in the seven days the whole year ;it’s a continuously there and visible by the audience no matter what time of the day.
Signs standing besides roadsides might be passed unnoticed for a while and if attractive and well-designed, customers will be attracted to your business and if treated well and offered quality services, they might become your clients.
Signs attract new customers and alert them that you exist and through this there is increased profit making ,this is evidently true as most customers wont know that certain business exists if it doesn’t have any signs explaining that.